Case study
Claude, Gemini, ChatGPT — The One Thing Your Board Is Missing
TL;DR
- The function: One painful, structured-work function (finance, compliance, ops, sales intel) redesigned around AI agents.
- The lens: The CEO personally — not IT, not a consultant, not a newly-appointed Chief AI Officer.
- The result: Integrated AI organisations are nearly 4x more likely to report revenue growth than those still piloting — 58% vs 15% (Grant Thornton).
The framework
AITBR — Acknowledge, Initiate, Function, Timeline, Build, Review. A six-step, CEO-owned sequence that moves one painful function from honest private acknowledgement to a six-week working prototype to a real decision on what scales next. One function. Six weeks. CEO in the work, not sponsoring from a distance.
The agent stack
- Claude (Anthropic) — Long-document review, drafting, multi-step reasoning inside the chosen function.
- Gemini (Google) — Multimodal review across documents, data and visuals where the function spans formats.
- ChatGPT (OpenAI) — General reasoning, code, and structured-output workflows for the mirror process.
- Internal SME #1 — Knows the function from the inside; defines what good output looks like.
- Internal SME #2 — Already experimenting with AI on their own time; brings working patterns.
- Internal SME #3 — Confident enough to challenge how the function is currently run.
Replicate it — step by step
- Acknowledge privately that the threat is real, your structure was built pre-AI, and you are the only one who can lead this.
- Tell your leadership team this week that you are personally owning the AI redesign — not delegating, not reviewing from a distance.
- Pick one function with the most structured, recurring, rule-based work being done by your most expensive people.
- Output: one written sentence naming the function.
- Set a fixed start date this week or next, and a review date exactly six weeks later — both in your calendar like a board meeting.
- Identify two or three internal people who know the function, already use AI, and will challenge the status quo.
- Give them a design brief: redesign the function from zero with AI agents handling structured work — not "add AI to what we do today".
- Provision Claude, Gemini, or ChatGPT (whichever fits the workflow) plus a ring-fenced budget so they are not fighting for resources.
- Stay close enough to learn alongside them — review outputs weekly; ask where agents excel and where humans must stay in the loop.
- At week six, sit with the team and the evidence personally — no slide deck, no summarised readout.
- Decide within two weeks: scale what worked, stop what did not, and start the next six-week cycle on the next function.
Before / after
- CEOs as main AI decision-maker: 36% → 72% in one year (BCG).
- 50% of CEOs believe their role is at risk if AI does not pay off this year (BCG).
- 78% of leaders lack strong confidence they could pass a 90-day AI governance audit (Grant Thornton, 950 leaders).
- Only 22% of operations leaders have a fully developed and implemented AI strategy (Grant Thornton).
- 65% of CEOs rank accelerating AI in their top three priorities for 2026 (BCG).
- Integrated AI orgs vs piloting orgs: 58% vs 15% report revenue growth (Grant Thornton).
Replicate in one day
- 08:00 (60m) — Write your honest acknowledgement: threat, structure, ownership.
- 09:00 (45m) — Hold the leadership conversation: state personal ownership of the AI redesign.
- 09:45 (90m) — Map functions; pick the one with most structured work by the most expensive people.
- 11:15 (30m) — Set fixed start and six-week review dates; calendar both.
- 11:45 (75m) — Shortlist and call the two or three internal SMEs who fit the three criteria.
- 13:00 (60m) — Draft the design brief: redesign from zero, mirror prototype, six weeks.
- 14:00 (60m) — Approve tool access (Claude/Gemini/ChatGPT) and ring-fenced budget.
- 15:00 (60m) — Write the two review questions you will ask in week six and book the review.